Tuesday May 17, 2022
How Rande Gerber took Casamigos from 0 to $1 Billion in Less than 4 Years
Rande Gerber is an entrepreneur, designer, and co-founder of Casamigos Tequila. In this episode, Rande talks about his career path, and balancing work and family life. He discusses what it was like going from designing bars and restaurants around the world into creating and selling alcohol products. He talks about partnering with George Clooney and Mike Meldman to create Casamigos Tequila and how they've managed to maintain authenticity around the brand. This is a great episode for any Casamigos Tequila drinkers, and for anyone looking to learn more about branding and marketing, social media and work/life balance.
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